Ali Baldwin Design

Wood Type

2009-09-29T18:18:00.000-07:00

So in class we're talking about wood type. The images created by this is like nothing that could be made by a computer. There's a very handmade feel that i think is awesome! Here are a few examples that i found...

This is print by Teagan Tall, a graphic designer from San Francisco. There's way more alphabet posters found on this blog that might be of interest... teagantall.blogspot.com

Here is an example of the type being set and ready to print with. This was done by Rudy Melo.

Print found on heartfish.com

Hoefler & Frere-Jones

2009-02-04T22:45:00.000-08:00

The Hoelfer Type Foundry was founded in1989 in New York City and flourished into one of the leading type foundries of our generation. In 2004, they transitioned into their sixteenth year with a new name: Hoefler & Frere-Jones. H&FJ’s designs are very well known and popularized through clients like government affiliates, newspapers, magazines, studios, agencies, and numerous corporations. The two leading typographers from H&FJ are Jonathan Hoefler and Tobias Frere-Jones. They work to develop unique typefaces and also reinvent classic typefaces. Their style is described as “high style” and they are described as being some of the most influential typographers in America. Three of H&FJ’s unique typefaces are H&FJ Didot, Gotham, and Archer. All three of these have been influential in many projects such as President Barack Obama’s campaign and Martha Stuart Living Magazine. Each has it’s own style that H&FJ created on their own or built off of an existing typeface. They develop cohesive messages that create clarity and have a friendly, attractive, and informative air about them.
Harper’s Bazaar asked H&FJ in 1991 so create a typeface, which was Modern with hairline serifs that could be maintained in numerous sizes. Hoefler and Frere-Jones chose grosse sans pareille no. 206 of Molé le jeune as their historical model and built to it. Didot, created by Francios Ambroise Didot, was revived for the magazine with its varied strokes throughout each letter and thin hairlines. This typeface should be used with tight kerning. The H&FJ Didot (See image 1) has a very classic feeling and would work great in bookwork and text use. It is utilized well in magazines and recently well in numerous fashion brands. Looking at the evolution from the classic Didot to the reinvention of H&FJ Didot, there is a fresh take on the modern typeface.
H&FJ created the Gotham typeface (See image 2) to have an innovative take on the “basic” typeface. This typeface is very welcoming and informative. It conveys any message that one wants to convey with clarity, but still holds its structure. The text almost feels familiar when being read. The Gotham typeface is a sans-serif with the option of tight or loose kerning and tracking due to its versatility. It was also created in a rounded structure called Gotham Rounded for as an option. Gotham was made in every variation one could possibly think of and therefore is one of the most widely popularized typefaces of this generation. Gotham was chosen in 2004 to be the typeface used on the new Freedom Tower that’s to be built in place of the former World Trade Center. It is a fresh typeface that works well in advertisements and titling or many other areas of type. It is what one would be looking for if they needed a typeface that needs simplicity that would not overpower the text.
Archer was created for a project for Martha Stuart Living to be used as an informative, yet attractive typeface. Archer is a slab-serif that brought back the “ball-terminals” to both lowercase and somewhat to capital letters as well (See image 3). It is a combination of both Antique and Geometric slab-serifs, yet inviting and easy to read. Archer is utilized best if the kerning is not too loose. It allows the reader to let the letters flow together easier to comprehend the text. Looking at Antique and Geometric slab-serifs, the evolution to Archer brings in a rejuvenation of the “typewriter” typeface.
Hoefler and Frere-Jones have worked hard since founding their type foundry to create numerous typefaces that add a fresh look to classic typefaces and also new ones. They are very influential in what they do and show that you do not have to start from scratch in some projects. You can build from ideas that you already know. H&FJ gives their clients a unique voice through type; which can allow their client’s business to further. H&FJ Didot, Gotham, and Archer are three typefaces that have created a revolution in the everyday life of text. They develop cohesive messages that create clarity and have a friendly, attractive, and informative air about them. Some may embody a classic characteristic while others feel fresh and familiar. Due to the variety and versatility of H&FJ’s typefaces, clients are sure to come to them because of the height of the popularity they can create.

H&FJ's site: typography.com

Fountain

2009-01-12T17:31:00.000-08:00

http://fountaintype.com

The Fountain foundry is a great site because many of the typefaces are shown all at once. This makes it easier for me to see what I do and don't like. Also, there is more than just regular type. There are typefaces that are very graphic, such as cartoons or other forms of illustration.

Misprinted Type

2009-01-12T15:14:00.000-08:00

http://www.misprintedtype.com

Misprinted Type is a site by one of my favorite designers, Eduardo Recife. His typefaces are all handmade and this is why it is such a great foundry. None of the faces are the usual ones found at most foundries you look at, but are original. The site is also extremely easy to use because everything is found in the top left corner.

Veer

2009-01-12T15:03:00.000-08:00

www.veer.com

This type foundry is great because you can sample different typefaces and allows you to create a custom typeface. On the left side of the type page, there are sections where you can browse by styles, collections, or by just what's hot. This site is very easy to navigate through, which is good because I don't like to waste my time.

Color Palettes

2008-11-10T07:42:00.000-08:00

Baked Goodies 4
Curiousity Killed
1964
Kingfisher
Storming Psychedelia
Lucky Bubble Gum
Why So Serious
Identity Theft
High Heel Shoes
Garden's First Frost
Book of Love
w_o_r_d_l_e_s_s

CD SLEEVE

2008-10-01T15:44:00.000-07:00

These cd sleeves were made for the group Monkeymajik.
-connection between all three cds
-subtle colors

BOOK JACKET

2008-10-01T10:33:00.001-07:00

-love color palette
-continuation of graphic art onto the back of the jacket
-artwork frames the text

WEBSITE LINKS

2008-10-01T07:34:00.000-07:00

-i get the feeling that things are just pasted set down on surface...easy to look through
-variey of colors

-cool cartoon
-like graphics used

-amazing art
-bright colors used
-a lot going on, but not too much

www.misprintedtype.com

www.mrthomashughes.com

PRINT ADS

2008-10-01T07:20:00.000-07:00

-love bright colors
-positioning of elements in comp...

-major feeling of depth

-positioning..balance used well

SYMBOL DESIGN

2008-10-01T07:11:00.000-07:00

-still simple for its purpose, but not boring

-soo much

MAGAZINE COVER

2008-10-01T07:02:00.000-07:00

-the title: good use of positive/negative
-positioning of the face

MOTION GRAPHICS

2008-09-30T13:30:00.000-07:00

The Hush Sound- Lions Roar
-smooth transitions

Title sequence from Casino Royal
-transitions, i like graphics during fight scenes..

TELEVISION COMMERCIALS

2008-09-30T13:15:00.000-07:00

A Sherwin Williams Commercial
-colors used
-graphic work on top of video

A Charles Schwab Commercial
-the whole commercial being animated

Project Runway: Tim Gunn Commercial
-motion graphics used in commercial

LOGOS

2008-09-30T12:32:00.001-07:00

From thinklondon.com
-positive/negative
-transition in design on website

For the Spinal Care Chiropractic Center
-color palette used
-balance between graphic and typography

For the P&D Music Wholesale
-shapes made from negative space in letters

PJ Chmiel

2008-08-30T14:43:00.000-07:00

This work is amazing because it is all created by a figure/ground relationship. You can see what is being advertised by just seeing the white. A lot of Chmiel's work shows simplicity which I like. It does not take a lot to show what is needed to be understood.

The Tombras Group

2008-08-30T13:49:00.000-07:00

I like the work that The Tombras Group does because they have a variety of jobs they do from printed ads to tv commercials. This ad for Kimball's Jewelers is full of bright colors and i like that the design is somewhat vintage. The designs made from this company are also seen from many known companies. I admit that I am biased because my cousin works for this company, but I like their designs.

Barry Deck

2008-08-30T12:54:00.000-07:00

Barry Deck did this work for Moss Real Estate Group. I like Barry Deck's work because the typograhpy is original. Also, a lot of the illustrations are done in a figure ground relationship. In these pieces i love how the image seems grounded by having the artwork on the bottom.

Eduardo Recife

2008-08-30T12:41:00.000-07:00

This piece which is titled Dream was created by Eduardo Recife. His illustrations are vintage and the typography he created for a lot of his work helps add to the vintage effect. The way he puts different elements together in his work and makes them a whole allows the viewer to accept what the piece was meant to illustrate. He also has many elements in his work that he drew himself, which i find appealing.

Alexey Brodovitch

2008-08-30T12:30:00.000-07:00

Alexy Brodovitch work is very appealing because a lot of what he does is in black and white. He allows his work to look feminine and vintage without overdoing it. His typography also stands out in his layouts because he sometimes uses the black and white plus one palette.

2008-08-30T12:12:00.000-07:00

When I look at an advertisement or logo, I take consideration into the detail and way the composition is put together. If it is boring I may overlook it. I decided to become a graphic designer because I love the feeling i get when I have created something that makes me take a second glance. The satisfaction of creating a design is doubled when I can please my client as well. I want my client to stand out. Therefore, I want my work to be recognized. Hopefully I will eventually do this with magazine layouts.
I find Alexey Brodovitch's graphic design work appealing because his style is very vintage. The typography on some of the work he did in Bazaare magazine is very feminine and can gracefully take up the length of a page without leaving unoccupied space looking awkward.
If I could design the cover of any music artist's cd, I would design for Meredith Andrews. The reason for this is because her past cd covers tend to follow a certain type of design that I like. Her designs usually lean towards a vintage, victorian style.